The Top 5 Best Ways to Promote Your YouTube Channel

Despite the popularity of video streaming platforms like TikTok, there is one platform that still tops the list and that is YouTube. It has more than one billion users worldwide.

If you want to promote your brand, or simply want to make videos on different topics, then you need to know how to promote your YouTube channel the right way. With a few strategies, you can see visible growth on your account and gain more subscribers.

Here are some of the effective steps you can do to optimize your YouTube account and help more people find your content.

Choose Suitable Keywords

The most important element of promoting your YouTube account is SEO. Any search engine optimization strategy starts with what users are searching for. Many people search on Google for videos and this is when many YouTube videos show up. So you need to use Google-friendly keywords to rank higher in the search engine.

Here are some ways you can find suitable keywords:

• Choose a keyword that suits the content of your video.
• Identify suitable keywords with a tool like Google Ads Keyword Planner.
• If you are having a hard time finding keywords then start with “How to” or “Tips” to attract more users.

Use Concise Video Titles

The title of the video is the first thing that people notice when they see the video. If you look closely then you will notice that some of the most popular YouTube videos have short titles.

It’s best to use 60 or fewer characters and include the keyword in the first half of the title. You can use click baits to attract more users but don’t use them for every video as it ruins the reputation of your channel.

Offer Something Worth Watching

No matter how many times you have heard it, it is still important to know that your content should offer value to the viewers. The main reason is that YouTube’s ranking system prioritizes the content based on the viewer’s experience.

When you are brainstorming ideas for your videos, make sure to think about what problem you are solving for the viewers with your content.

Improve Video Quality

Even if your content is fresh and new, poor quality can bring it down. Make sure that you use a professional camera to get the best results. Before posting, do some editing work to highlight the video content.

Before you start recording, always do a sound check. You don’t want to end up with a video whose audio is missing. Look for tutorials on YouTube on how to edit your video. Download your favorite editing tutorials using youtube video downloader so that you can watch them again.

Interact with Your Subscribers

Your work does not end with content creation. Most successful YouTubers interact and engage with their subscribers. Try to respond to as many comments and address even some negative ones.

You can use analytics to identify fans who post comments on every video. Shower love to your fans and even give them a shout-out in your video.